Monday, Oct. 28
3:30 p.m.
Demystifying AI Ethics | Sarah Benoit, JB Media Group
AI is everywhere—from social media to voice assistants—transforming our daily experiences. But with these advancements come pressing ethical concerns. Explore the top ethical considerations and how they impact the hospitality sector.
Tuesday, Oct. 29
10:30 a.m.
Digital Presence: Engaging your Audience with Polished, Professional Video Content | Nate Kresge and Tom Kristich, GK Visual
Join video pros Nate Kresge and Tom Kristich as they show you how to turn your existing content into engaging social media videos. Discover how to leverage user-generated content, collaborate with influencers, and blend crowd-sourced clips with professional footage. Plus, get hands-on by helping create a PRLA Annual Conference highlight video, which will be revealed on Wednesday morning.
Tuesday, Oct. 29
1:30 p.m.
Mastering your Marketing Strategies in a Google World | Mike Robertson, MediaOne
Reaching the right audience feels tougher than ever—but it doesn't have to be. In this session, learn how to craft the perfect marketing strategy, grow your website, and drive real results by focusing on key markers.
Tuesday, Oct. 29
3 p.m.
The Customer Journey | Melanie Querry, Beyond Spots & Dots
Discover the psychology behind travelers' online habits and learn when and where to invest your marketing dollars for maximum impact. Walk away with insights you need to choose the right advertising platforms at the right time.
Sarah Benoit | JB Media Group
PRLA thanks the following Annual Conference & Awards Gala sponsors:
PRLA offers an assortment of sponsorships, each with their own unique benefits. Your support demonstrates your company's commitment to the industry and enhancing the conference experience for attendees. In addition to sponsorships, the Exhibitor Marketplace is a major attraction to attendees who come to learn about the latest trends in their respective fields. Grow your footprint by reserving your booth today.
