Join us for the PRLA Annual Conference and Spirit of Hospitality Awards Gala, October 28-30, 2024, held at Kalahari Resort Poconos. The 2024 conference theme is "The Hospitality Safari: Navigating our Wild Terrain."

Kalahari Resort Poconos is the conference hotel. Book your room before October 17 to take advantage of the conference rate of $169+tax & fees per night. The resort fee for our group is $9.99, discounted from the standard $39.99, and covers high-level amenities. 

The Spirit of Hospitality Awards honor individuals and businesses from the hospitality and tourism industry for their dedication, service, community involvement and successes. Joins us on Monday, October 28 at Kalahari Resort Poconos to celebrate the 2024 finalists. 

A full listing of this year's event highlights below. Click the categories for speaker information and session descriptions or download the agenda.

Monday, October 28

12:30 p.m.

Annual Meeting of the Membership & Lunch

3 p.m.

PRLA Educational Foundation Board Meeting

3 p.m.

Chapter Synergy

3 p.m.

MARKETING: Demystifying AI Ethics

5:30 p.m.

Spirit of Hospitality Awards Gala

Tuesday, October 29

9 a.m.

Keynote Session & Breakfast

10:30 a.m.

Membership Committee Meeting

10:30 a.m.

BREAKOUT SESSIONS

MARKETING:  Digital Presence—Engaging your Audience with Polished, Professional Video Content

OPERATIONS: Boost your Brand's Reputation

TOURISM: Boosting Economic Vitality through Outdoor Recreation

OWNER/EXEC: Decoding the Liquor Code—How Not to Get Sued

noon

Keynote Session & Lunch

Welcomed to Welcoming—Creating a Culture of Excellence & Inclusion

1:30 p.m.

BREAKOUT SESSIONS

MARKETING: Mastering your Marketing Strategy in a Google World

OPERATIONS: F&B Trends for Impact & Profit

TOURISM: Game Changers—Tapping into the Power of Sports Tourism

OWNER/EXEC: Navigating Labor Laws in Hospitality

3 p.m.

ROUDTABLE DISCUSSIONS

MARKETING: The Customer Journey

TOURISM: Tourism Coalition Meeting & State Agency Updates

OWNER/EXEC: Restaurant-Focused Roundtable

OWNER/EXEC: Hotel-Focused Roundtable

Wednesday, October 30

Connect with a diverse array of exhibitors and vendors showcasing the latest innovations and services in the hospitality industry. Explore cutting-edge products, discover new solutions, and engage with experts ready to share their insights. Don't miss this opportunity to enhance your experience and make valuable connections. We invite you to attend Jungle Quest: Happy Hour & Exhibitor Marketplace on Tuesday, October 29 at 4:30 p.m. for network, gather resources, and enjoy a relaxed atmosphere over delicious hors d'oeuvres and drinks.  

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PRLA thanks the following Annual Conference & Awards Gala sponsors:

PRLA offers an assortment of sponsorships, each with their own unique benefits. Your support demonstrates your company's commitment to the industry and enhancing the conference experience for attendees. In addition to sponsorships, the Exhibitor Marketplace is a major attraction to attendees who come to learn about the latest trends in their respective fields. Grow your footprint by reserving your booth today.