PRLA Public Affairs Conference

June 2 & 3, 2025 | Harrisburg

Make your voice heard. Shape the future of Pennsylvania hospitality & tourism.

The PRLA Public Affairs Conference is your opportunity to stand alongside fellow hospitality and tourism leaders to advocate for the policies that matter most to your business. Over two impactful days, you'll gain insight, build relationships, and take action.

WHAT TO EXPECT

DAY 1 — Monday, June 2

Kick off the day with PRLA's leadership meetings, including the state Board of Directors, the PRLA Educational Foundation Board, and the DMO Council. Then, gear up for a dynamic afternoon of Public Affairs Conference programming featuring:

Cooking in the Spotlight: A panel discussion with celebrity chefs, whose signature dishes will be featured at the PAC 365+ Club Reception later that evening
Speakers addressing PRLA's top legislative priorities, including remarks from DCED Secretary Rick Siger
Advocacy training with interactive role-playing breakouts to sharpen your messaging and approach
National policy perspectives from experts highlighting how legislative trends spread across states and cities

View the full agenda here .

Cap off the evening at the Taste of the State Reception at the Capitol, featuring dishes and catering from across Pennsylvania's regions. The entire state legislature is invited—giving you a unique and informal opportunity to build connections with your elected officials.

365+ Club Reception

Monday Evening | Tower Lounge, Hilton Harrisburg

Exclusive to PRLA PAC members at the 365 Club level and above

Wrap up your first day with an exclusive, elevated experience in the Tower Lounge of the Hilton Harrisburg. The 365+ Club PAC Reception is a special thank-you to our most dedicated advocacy supporters.

Mingle with PRLA leadership, fellow PAC members, and the celebrity chefs from Monday's lunch, who will be serving up their signature recipes in a relaxed, upscale setting. Enjoy delicious bites, engaging conversation, and a stunning view—all while continuing to support the future of hospitality and tourism through the PRLA Political Action Committee.

Not yet a 365+ Club member? Learn more about how you can join.

The PRLA PAC raises money through personal contributions from individuals or contributions from a partnership business (non-corporate entities).

DONATE TO PRLA PAC

DAY 2 — Tuesday, June 3

Get ready to put your training into action. PRLA will schedule Hill Visits with your local legislators, giving you the chance to discuss key industry priorities with the decisions-makers who can affect real change.

You won't go unprepared: PRLA will provide customizable talking points in advance, helping you tailor your message to your own story and business needs. After your meetings, PRLA will follow up with you to debrief on how the conversation went, capture feedback, and assess where each legislator stands on key issues.

These visits are one of the most powerful ways to create change—by making it personal, professional, and real.

Legislative Day Materials

Briefing Book

Leave Behinds

REGISTRATION

$125 per person | $75 for each additional attendee from your business

Includes access to all sessions, Monday's lunch and reception, Tuesday's breakfast and lunch, and personalized legislative appointments.

Join us in Harrisburg and be part of the collective voice that's driving hospitality and tourism forward in Pennsylvania.

REGISTER NOW

ADDITIONAL INFO

ACCOMMODATIONS

Hilton Harrisburg is the conference hotel. Book your room before May 12 to take advantage of the conference rate of $179+taxes and fees per night. BOOK ROOM

SPONSORSHIP OPPORTUNITIES

PRLA offers an assortment of sponsorships, each with their own unique benefits. Your support demonstrates your company's commitment to the industry. Download the prospectus or reserve online.