The future of hospitality isn't something we wait for—it's something we build together. Join Pennsylvania's hospitality leaders for 3 days of practical education, meaningful connections, and forward-thinking ideas that will help you lead with confidence today while preparing for tomorrow.
Register | Agenda Coming Soon | Accommodations | Awards Program
Your Conference Experience
PEOPLE FIRST
How do we keep hospitality at the heart of what we do?
As technology and a new generation reshape the workplace, human connection matters more than ever. Explore how to embrace new tools and expectations while building strong teams, developing future leaders, and creating meaningful experiences that never feel transactional.
FUTURE READY
How do I turn change into an advantage?
Discover practical ways to put AI, automation, and emerging tools to work, improving productivity, strengthening teams, making smarter decisions, engaging customers, and helping your organization adapt and thrive.
DRIVING GROWTH
How do I create new opportunities for growth?
Explore strategies to respond to changing consumer and traveler expectations, strengthen partnerships, maximize resources, and generate demand. Leave with practical ideas to improve performance, increase revenue and impact, and create sustainable growth.
BETTER TOGETHER
Who can help me get there?
Connect with partners, experts, and solution providers who understand hospitality and tourism. Discover new ideas, practical tools, and relationships that can help you tackle challenges, uncover opportunities, and move forward with confidence.
Don't Miss These Conference Highlights
PEOPLE FIRST KEYNOTE
The Human Advantage: Emotional Intelligence in an AI World
Lead your people with empathy, self-awareness, and confidence in a workplace increasingly shaped by technology.
INDUSTRY INSIGHTS LAB
Your Industry, Your Conversation
Share challenges, compare approaches, and exchange ideas with restaurant, lodging, and tourism peers from across Pennsylvania.
FUTURE READY
Hands-on AI Labs
Move beyond talking about AI and start using it with practical, guided applications designed for restaurant, lodging, and tourism professionals.
TOURISM AT EVERY LEVEL
Ideas & Insights for Your Entire Team
Keynotes, panels, and sessions with relevant, practical content for every level of your tourism team—from emerging professionals to destination leaders.
SPIRIT OF HOSPITALITY AWARDS
Join us Monday, November 9, as we recognize this year's Spirit of Hospitality Award finalists and celebrate the people and organizations making an impact across Pennsylvania's hospitality and tourism industry.
Monday, November 9 | The Penn Stater
PLAN YOUR STAY
Stay at the Penn Stater
Stay where the conference happens. The Penn Stater Conference Center Hotel puts you steps away from conference sessions, networking events, and your fellow attendees.
PRLA CONFERENCE RATE
$169 per night + taxes
Special conference rate is available while rooms remain in the PRLA room block.
RESERVATION DEADLINE
October 8, 2026
PARTNER WITH PRLA
Put Your Brand in Front of Pennsylvania Hospitality
Connect with restaurant, lodging, tourism, and hospitality leaders from across the Commonwealth. Sponsorship and exhibitor opportunities put your company in the conversation while helping create a valuable conference experience for attendees.
SPONSOR
Build Your Visibility
Position your brand and gain exposure before, during, and after the conference through sponsorship opportunities designed to fit a variety of marketing goals and budgets.
EXHIBIT
Showcase Your Solutions
Meet hospitality decision-makers face-to-face and demonstrate the products, services, and ideas that can help their organizations succeed. Exhibitors will be part of Tuesday's Innovation Showcase, connecting solutions directly to attendee needs.