Annual Conference & Awards Celebration
November 10-12, 2025 | Lancaster Marriott at Penn Square
Gather. Grow. Thrive.
Celebrating Hospitality & Tourism , Cultivating Success.
Join hospitality & tourism leaders from across Pennsylvania for three days of inspiration, education, and celebration. The 2025 PRLA Annual Conference brings together professionals from every corner of the industry to connect, learn, and grow.
Event Overview
Register Now! Join PRLA in Lancaster
Be part of the 2025 PRLA Annual Conference & Spirit of Hospitality Awards Celebration, taking place Nov. 10-12 at the Lancaster Marriott at Penn Square.
This year's theme—Gather. Grow. Thrive.—sets the stage for a dynamic experience that cultivates connection across hospitality and tourism while celebrating the industry's resilience and success.
Make Your Hotel Reservation
Make the most of your conference experience by staying at the Lancaster Marriott at Penn Square, the official host hotel.
Housed in the beautifully restored Watt & Shand department store, this landmark property blends historic charm with modern comfort—right in the heart of downtown Lancaster.
Book by 5 p.m. on October 24 to secure the special conference rate of $189+tax & fees per night.
Celebrate the Heart of Hospitality & Tourism
The Spirit of Hospitality Awards honor individuals and businesses driving the hospitality and tourism industry forward. Honorees are celebrated for their outstanding service, leadership, community impact, and professional achievements.
Join us on Monday, Nov. 10 at the Marriott Downtown Lancaster for the awards ceremony, followed by a festive celebration honoring the 2025 finalists at the Excelsior.
Content & Connections
The PRLA Annual Conference is your destination for fresh ideas, expert insights, and powerful connections.
Dive into a dynamic lineup of educational sessions led by industry leaders, where you'll explore the latest trends, best practices, and innovative strategies shaping hospitality and tourism today. Engage in meaningful conversations, share ideas, and discover practical solutions you can apply immediately.
Between sessions, visit the Marketplace—a vibrant exhibit hall featuring dozens of vendors and solution providers showcasing their products, services, and tools to help you take your business to the next level.
Check out the conference agenda here!
Sponsors & Exhibitors
Connect with Pennsylvania’s top restaurant, hotel, and tourism leaders while building brand visibility through multi-channel exposure and showing your support for the people powering hospitality.
Download the prospectus packet or reserve online today!
